Business Case Study Lowe s Company - 1698 Words

Business Case Study The company that I have chosen for this assignment and project is Lowe s Companies, Inc. Lowes strongly focuses on the mission statement â€Å"helping the customers to improve their homes†. The company started in 1921 as a small store in North Carolina. Great success and high demand of Lowe’s products led to an increase in the number of stores. By 1955, there were five more functional stores. Rapid growth took place around 1960s. Carl Buchan was one of the founders of Lowe’s, who died in year 1960. Exactly a year later in 1961, the company went public. This was the time when Lowe’s was given its name. Initially it was called North Wilkesboro Hardware Company. By 1979, Lowe’s established more than 50 stores in the United†¦show more content†¦Lowe’s has a robust vision and branding. In 2011, Lowe’s completely changed its branding by adding the new slogan â€Å"Never Stop Improving†. It is more than just a tag line. It is a branding strategy to attract more customers and offer them products at low prices. The slogan clearly explains that customers are in the right hands when they shop at Lowe’s and they have everything available they need in order to build their houses – from planning to execution. Lowe’s serve DIY customers and also provides installation services and other services such as electricians, painters, plumbers and landscapers. Average Lowe’s has two kinds of stores, a 117,000 square-foot and the other one is a 94,000 square –foot. This remodeling of the stores layout was done in 1980s, after the arrival and success of the biggest rival â€Å"Home Depot†. A typical Lowe’s store carries approximately 40,000 items. These items include other brands too such as allen + roth, Kobalt and Utilitech. Lowe’s product line includes products for home decoration, house maintenance, repairing, remodeling redesigning, and constructing a new house or office. Items that may not be available in the stores are still available to customers by placing special orders. The installation services of Lowe’s are available for more than 40 product categories. Installation services contribute to the net sale too with the greatest sales coming in flooring, millwork, andShow MoreRelatedRole And Importance Of An Sm921 Words   |  4 Pagesethical due diligence. The sustainability manager creates a green strategy for the whole company. This person will have the opportiunity to influence the entire organization in a very strategic way that will enable them to present a clear strategy for Top Shelf. Top Shelf has a history of unstability and it will fall within the relm of the sustainability manager to ensure risk is reduced and all the business goals are met in a timely and efficient manner. 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